How to Use Your Power Users to Craft Messaging That Sells to the Next 1,000
Most SaaS founders guess at their messaging in the early days. And that’s fine. You have to start somewhere. You borrow language from competitors. You write what you think sounds compelling. You test a few headlines, tweak the hero copy, maybe get some decent results.
But at some point, you hit a wall.
Your funnel slows down. Your ads underperform. Your sales team says the pitch “isn’t landing.”
That’s the moment to stop guessing — and start stealing.
Not from competitors. From your power users.
Because the best messaging doesn’t come from copywriters. It comes from your happiest customers. They’ve already found value in your product. They’ve done the hard work of connecting features to outcomes. They know how to explain what you do — in words that actually resonate.
Here’s how to mine their insights and turn them into messaging that sells to the next 1,000 users.
Step 1: Identify Your Power Users
Power users aren’t just the ones who log in every day. They’re the customers who:
Use your product in ways that align with your vision
Get clear, repeatable results
Advocate for you (even passively)
Stick around and expand
Look for:
High NPS scorers
Repeat buyers or long-time subscribers
People who’ve referred others
Users active in your community or support threads
These are the voices you want to amplify. They already know how to sell your product — probably better than you do.
Step 2: Interview Them — But Not Like a Case Study
Forget the formal case study format. You’re not trying to write a testimonial. You’re trying to steal language.
Set up 20–30 minute Zoom calls. Ask simple, open-ended questions like:
“What was going on in your business when you started looking for a tool like this?”
“What almost stopped you from signing up?”
“What surprised you after using it for a few weeks?”
“How would you describe this to a friend or colleague?”
“What’s changed since you started using it?”
Then shut up. Let them talk. Take notes or transcribe. Look for patterns, phrases, and metaphors. That’s your copy.
Step 3: Pull Out “Customer Phrases” That Sell
After 5–10 interviews, you’ll start to hear the same phrases:
“I used to spend hours doing this manually.”
“I thought it would be complicated, but it just worked.”
“It feels like I hired an assistant.”
These are gold. They’re:
Conversational
Specific
Emotional
Use them to rewrite:
Homepage copy
Ad headlines
Sales email openers
Landing page bullets
You’re not guessing anymore. You’re using real language from real users — the kind that builds trust instantly.
Step 4: Turn Outcomes Into Headlines
Don’t lead with your features. Lead with what your power users got from them.
Feature: “Automated weekly reporting”
User quote: “I don’t have to spend Friday afternoons in spreadsheets anymore.”
Headline: “Get your Fridays back — automate reporting in two clicks.”
Feature: “Custom CRM views”
User quote: “Now I can actually see what deals are at risk.”
Headline: “Spot at-risk deals before they disappear.”
This is messaging that meets your audience where they are.
Step 5: Use Their Objections to Preempt New Ones
Ask your power users what almost stopped them from signing up:
“I thought I’d need my dev team to set it up.”
“I wasn’t sure it would work with our stack.”
“I’d tried [competitor] before and got burned.”
Now rewrite your website to neutralize those objections up front:
“No devs required. Setup takes under 10 minutes.”
“Works seamlessly with your existing tools — no migration stress.”
“Built for teams who’ve outgrown [competitor] but still want speed.”
When your copy removes doubt before it forms, your conversion rate climbs.
Step 6: Feature Power Users in Your Content — Strategically
Turn your best customers into advocates:
Use their quotes in your emails
Highlight their wins on your homepage
Create short, sharp Transformation Snapshots
Example:
“I used to spend 6 hours every Friday building reports. Now it’s 5 minutes. I got my Fridays back.”
This kind of proof converts. It’s fast, emotional, and specific.
Step 7: Refresh Regularly — Language Evolves
What worked at 100 customers might not work at 1,000. Keep talking to your best users every few months. Products evolve. So do your customers’ pain points and use cases.
Update your messaging to reflect that. Keep stealing from the best. Build a living copy bank of user language. Make it easy for your team to pull from when writing anything.
Final Thought: Your Customers Already Know What to Say
If your messaging isn’t converting, don’t look inward. Look outward.
Your best copy is hiding in plain sight — in support tickets, Slack threads, sales calls, and customer interviews. Your job is to find it, curate it, and amplify it.
Because the secret to scaling isn’t clever language. It’s clear, customer-driven language that connects instantly. And your power users already have the words.
You just need to listen.
Your Next 1,000 Customers Are Already Hiding in Your Copy
If your messaging isn’t converting like it used to, it’s time to stop guessing and start listening.
At Jeffries Digital Marketing, we help SaaS founders turn customer language into conversion-ready messaging — from homepage headlines to onboarding flows.
Let’s use your best users to attract even better ones.
👉 Book your free, no-obligation strategy session here.
Or email me directly at admin@jeffriesdigitalmarketing.com
